Ford Car Talk

Amidst the deteriorating global economy, Ford is spending so much in order to promote and advertise their 2010 Fusion in the market.

Ford and other Detroit car makers in general are not really renowned with family cars. Matt VanDyke, US Communications director of Ford admitted that the company is recognized for its Mustang and truck models.

Ford now is doing means of getting the word out about their revamped 2010 Fusion and its sibling, the Mercury Milan, which will be released this month. The advertising expenses of the 2010 Fusion would be comparable to the Taurus models, and both cars will be called the “biggest initiative of the year”. This is the statement released by Chantel Lenard, the marketing manager of Ford for medium and small cars.

The Ford’s promotion will have the slogan “We Speak Car” and 2010 Fusion will be unleashed on American Idol, and on print and online advertisements. The Fusion will be released with the enhanced Taurus on this year, and will be pursued by Fiesta and Focus small cars in 2010.

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In hot pursuit of electric car race, Ford announced its strategic alliance with Magna International, an automotive supplier in Canada, at the 2009North American International Show in Detroit. Together, they are creating a series of electrically propelled vehicles using lithium-ion battery packs.

By 2012, Ford plans to produce battery electric vehicles (BEV), plug-in hybrids and hybrid electrical vehicles. All the BEV electric traction motor, energy storage system, transmission, motor controller, battery charger and other related systems will come from Magna. Ford stressed that its decision to choose Magna as its partner is based on their presumption that they will be able to produce first-class products with Magna’s help.

While Magna has been building European cars for years, this will be the first time that it will be engaging in the final assembly for an American carmaker on a contract basis.

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