Lincoln opts for smaller cars and crossovers
Lincoln is looking in a different direction and aims to produce smaller vehicles as sales figures of large units and the Navigator drop over time. You might be seeing the smallest cars donning the Lincoln badge in the near future. It will be a very bold move as other luxury car makers have veered away from rolling off small cars to a U.S. market which might not be ready for them yet.
Lincoln might have some surprises for its market in the near future to push the brand back to prominence. There is a loud buzz that the car maker is planning to release a compact which will be deriving its DNA from Ford. There hasn’t been any confirmation though if it will be used as the global platform for the Focus.
The car manufacturer have concept cars exploring the idea of providing smaller cars for consumers but these vehicles still need to go into production. Experts are not sure if Lincoln will roll the dice and take the risk to assemble these vehicles.
There is also a speculation that by 2011, Lincoln will be releasing a small crossover using the Ford platform. This compact crossover may change the image of the brand in the market giving consumers a hint that they can supply smaller cars with better fuel economy and lesser environmental impact.
Some of the current units like the MKZ sedan will have a redesign by 2012 or 2013. The MKS will have a facelift as early as 2011 and a major architectural overhaul is expected 3 or 4 years after.
The future of the Lincoln Navigator remains uncertain at the moment. It is not yet clear if it will get some revamp in design or whether the company will still retain it for its future lineup.